From the time you woke up, until the time you started reading this blog, how many things did you do? How many products did you use?

You most likely punched a clock, had some coffee, ate something, brushed your teeth, drove a car, sat at a desk, turned on a computer, etc, etc, etc.

Pretty much all of these things have corresponding products and brands that you can ‘like’ or ‘follow’ on Facebook and ¬†Twitter, and all of these products and brands want you to ‘like’ or ‘follow’ them on Facebook or Twitter.

So would you? Perhaps some of them, but certainly not all of them. Why not all of them? There are two possible reasons:
1 – Your feeds would be absolutely polluted with nonsense
2 – You may not see any benefit

There are two types of businesses who use FB and Twitter: those who know what they’re doing, and those who do it because they think they’re supposed to. Because of the latter, there is a repletion of ads in which FB and Twitter essentially become afterthoughts.

You can always tell who ‘gets it’ and who doesn’t. Those that don’t, feel compelled to just throw them in there in an attempt to gain some sort of credibility; they’re keeping up with what the kids are into these days. All this does is waste two seconds of radio/TV time, and pollutes otherwise clear and concise print ads.

Those who do ‘get it’ have stopped reading this blog. They know you’re not going to follow/like them just because you told them to. They know you need a reason.

So what’s a good reason that will benefit your followers?

If you run a store where the merchandise is always changing, offer updates on the latest deals.

Maybe offer exclusive deals online.

Remember, whenever you advertise, you have to focus on your prospective client and their needs. If it’s all about you, you’re just wasting your money and their time. Social networking is no different.