Category: Blog

Audio Branding Talk

I’m kinda cheating with this one because it’s not really a blog. This is a presentation I made recently for some fellow marketing and media professionals in Calgary. This expands on some content I’ve presented in the past, and presents some new ideas as well.


What’s with the Owl?

There are two questions I’m often asked about my company: Where does the name Tyton come from? What’s with the owl? Fortunately for everyone, they have more-or-less the same answer. One of the challenges I have in the business of sound, is people tend to grasp visuals much easier than they do sounds. Visuals are…


The Audio Brand Challenge – Does Your Company Pass the Test?

Not every business is at the point where it needs an audio brand, but for those that are, there are a number of tools you can use to build it. Brand Voice Jingles Audio Logos Radio Commercials Branded Phone Elements Granted building a brand takes time, but if you’re bold and consistent enough, people will…


Tips for Entrepreneurs

A friend/colleague of mine recently wrote a blog where she gave advice to fellow entrepreneurs. This inspired me to share some of my own tips and experiences. You may disagree, and that’s OK. This is what has worked for me, and I hope that there is something here you can take away and apply to…


American VS Canadian Accent

Ever found yourself saying ‘I don’t have an accent’? Well regardless of where you come from, you’re wrong. The difference between American and Canadian accents is subtle, but it’s there. If you’re a Canadian voiceover artist hoping to get work in the States, this is crucial information. This one requires some auditory and visual aids…


Branding – It’s Not Just Visual

When we think of branding, we tend to think visually. From your storefront sign to your company letterhead, your colours and logo are consistent all across the board. Even your font is often the same. This is all very important stuff, but branding is not limited to the visual realm. For example, there are many…


Leading in a Culture of Following

In the world of social media, we’re often invited to “follow” people and groups. These days I find myself questioning who’s following who. I say this because things have become very reactionary in the world of media – both social and conventional. You often hear people in conventional media asking, ‘What are people talking about?’…


Four Ways to Reach a Distracted Audience

There is more media out there than ever before. As a result, people are more distracted than ever before. I’ve talked before in passing about reaching the passive audience. I thought we’d look at this concept in a little more detail. My first love is radio, so I often look at advertising from that perspective….


Don’t be a Twit on Twitter

Matthew Good’s bass player got into some trouble after tweeting some disparaging remarks about Brockville, Ontario when the band played there last month. He only had over a thousand followers, but word got around quickly. The obligatory apology tweet came less than 48 hours later. These kinds of blunders and the forced apologies that follow…


‘A Trip to the Pet Store’ – Logic vs Emotion in Advertising

When advertising, there’s certainly a lot of value to persuading someone logically, but emotional persuasion travels much deeper. The right side of the brain is much more susceptible to persuasion and influence than the left. Remember too that people will do things when they’re emotionally motivated that they would never dream of doing when they’re…