Could your commercial work without your name?
Did you know that 61% of the time television commercials are on, they’re not actually being watched? This may sound like a disadvantage. With sound, it’s a huge advantage. We hear when we are not listening. We have 360 degrees of aural perception. Those ads are only being seen 39%, but they’re heard 100% of the time. Whether it’s streaming, television, or traditional radio, having a distinctive brand sound is more important now than ever before.
Long gone are the days when people would pay deliberate attention to your ad. Today you need to be able to connect with your audience regardless of their level of involvement. We do this by creating a distinctive and consistent sound identity. Your ad should be making an impact regardless of whether your audience is actively or passively engaged.
With Tyton, it’s not just about production. Strategy is crucial. To make a genuine impact, you need to think long term. Our goal is to produce a sound that is just as distinctive as your visual identity. We want to craft a brand identity so strong and distinctive that your audience will know it’s you before you even say your name.
More Than Just Words
It’s a bit ironic that in audio-only media, there’s so much emphasis on text. The message and script is certainly important, but if you’re trying to engage a passive audience, what you say is not as important as how you say it. Details of a sale are quickly forgotten. A distinctive sound identity is remembered forever.
It’s About Building Trust
You wouldn’t change your brand colours with each ad campaign, would you? So why would you change your voice, your music, or even your writing style? Building a distinctive brand sound is a long game.