Tag: blog

The Cost of Noise in Your Workplace

Whether it’s an office, restaurant, store, or any place of business with more than a handful of people in the same room, an often overlooked component of audio branding is the aural environment. Most of us aren’t even aware of it. In fact, many of us make conscious and unconscious efforts to drown it out….


Your Video Isn’t Done Yet

There’s no shortage of video content out there these days, and most of it looks great. The visual standards are very high, and there are many very capable professionals producing great work. So where do you get an edge over the competition? With countless thousands (sometimes millions) spent on video, it’s amazing how many of…


The Power of Zero – Staying Strong During COVID-19

What I have to say will not apply to everyone. We all have different aptitudes, we all respond to a crisis differently (more on that in a moment), and we’re all in different stages of business. Some of us are sole proprietors, and some are responsible for many. But I’m confident that this will be…


9 Tips for Putting Podcast Guests at Ease

When podcasting, you should have two goals in mind: -You want the listener to feel like they’re part of the discussion -You want the guest to forget you’re recording. And I believe these goals are not mutually exclusive. I think they both occur when the guests and hosts have found their rhythm, anxiety has been…


Podcasting: On Location vs In Studio

One of the reasons studio people are so fond of the studio is you’re able to control the environment. Gear never gets dirty, things are never lost, and weather is almost never a problem. In fact, we’re so spoiled it rarely occurs to us to go outside professionally. Having said that, in recent months I’ve…


Pardon Me? – Esoteric Language in Business

esoteric [es-uh-ter-ik]adjective1 understood by or meant for only the select few who have special knowledge or interest2 belonging to the select few3 private; secret; confidential Funny thing about the word ‘esoteric’ is that a lot of people don’t seem to know it, which gives it a certain amount of irony. But now that the definition…


Tip for Entrepreneurs – Get the Gear

A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…


Tips for Entrepreneurs

A friend/colleague of mine recently wrote a blog where she gave advice to fellow entrepreneurs. This inspired me to share some of my own tips and experiences. You may disagree, and that’s OK. This is what has worked for me, and I hope that there is something here you can take away and apply to…