Tag: blog

3 YouTuber Habits That Won’t Go Away

We’re far from the pioneering days of YouTube, yet there are a number of habits – many of which are vestiges of the old school broadcasting world – that are still prevalent among modern YouTubers. We’re going to look at three of them. 1: The Mass Greeting It feels like every YouTube video starts with…


Anatomy of a Brand Anthem: Northern Latitudes

This is something I’ve wanted to do for a while. We’re going to take a brand theme (also known as a brand anthem) and see what’s going on under the hood. We’ll look at the concept, the methodology, instrumentation, as well as the textures and timbres, and how they all culminate to the audio logo….


The Lesson of COVID: Crisis-Proof Your Brand

I’ve touched on this subject before, but I think it’s worth exploring in its own dedicated blog. When COVID-19 first hit North America in early 2020, most professionals were scrambling to adapt to a changed world. Being in the audio branding industry, it was very interesting to see these changes from a multi-sensory branding perspective….


‘I Saw it on the Radio’: The Power of Audio Imagery

Sound is incredibly visual. Back in college, one of my profs, the legendary Steve Bolton, had this poster in his office that said “I saw it on the radio”. For years I thought this was just a joke, but I later realized that it may have been more insightful than I initially thought. Before I…


How to Buy a Microphone

When people ask me what microphone they should buy, I feel like I should pull up some chairs and pour some tea. It’s a big question, but let’s see if we can get started with some short answers. Bear in mind that everything here is just one person’s opinion. Other people will have their own…


Talk to One Person: Creating Podcast Intimacy

I’ve touched on this in previous blogs, but intimacy is crucial to presenting a good podcast, and it deserves a more expansive discussion. During podcast production, you should have two goals in mind.-You want the guest to forget you’re recording.-You want the listener to forget they’re not part of the discussion. The SpaceSome technical concerns…


The Cost of Noise in Your Workplace

Whether it’s an office, restaurant, store, or any place of business with more than a handful of people in the same room, an often overlooked component of audio branding is the aural environment. Most of us aren’t even aware of it. In fact, many of us make conscious and unconscious efforts to drown it out….


Your Video Isn’t Done Yet

There’s no shortage of video content out there these days, and most of them look great. The visual standards are very high, and there are many very capable professionals producing great work. So where do you get an edge over the competition? With countless thousands (sometimes millions) spent on video, it’s amazing how many of…


The Power of Zero – Staying Strong During COVID-19

What I have to say will not apply to everyone. We all have different aptitudes, we all respond to a crisis differently (more on that in a moment), and we’re all in different stages of business. Some of us are sole proprietors, and some are responsible for many. But I’m confident that this will be…


9 Tips for Putting Podcast Guests at Ease

When podcasting, you should have two goals in mind: -You want the listener to feel like they’re part of the discussion -You want the guest to forget you’re recording. And I believe these goals are not mutually exclusive. I think they both occur when the guests and hosts have found their rhythm, anxiety has been…