Not every brand is ready to pursue an audio branding strategy. I’ve had many preliminary discussions that didn’t lead to action. And I hope that doesn’t sound bitter, because it’s not. Sometimes we may have the discussion and find it’s just not a good fit or it’s not the right time, and that’s perfectly fine….
Sing or No Sing: Audio Brand Power Moves
There are exceptions to every rule. I’ve always felt very strongly about having a brand’s name as part of its audio mnemonic. This often takes the form of a jingle, but not always. Sometimes the spoken name worked into a strong melody can be just as effective. It’s often a better fit as well depending…
The Power of Zero – Staying Strong During COVID-19
What I have to say will not apply to everyone. We all have different aptitudes, we all respond to a crisis differently (more on that in a moment), and we’re all in different stages of business. Some of us are sole proprietors, and some are responsible for many. But I’m confident that this will be…
Tip for Entrepreneurs – Get the Gear
A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…
Tips for Entrepreneurs
A friend/colleague of mine recently wrote a blog where she gave advice to fellow entrepreneurs. This inspired me to share some of my own tips and experiences. You may disagree, and that’s OK. This is what has worked for me, and I hope that there is something here you can take away and apply to…