Some folks are skeptical of sonic branding when they’re first introduced to the subject. They want to know what kind of ROI is involved. They want some sort of magic number saying that a sound strategy will increase revenue by __%. Of course it’s not that simple. After all, what sort of ROI do you…
‘I Saw it on the Radio’: The Power of Audio Imagery
Sound is incredibly visual. Back in college, one of my profs, the legendary Steve Bolton, had this poster in his office that said “I saw it on the radio”. For years I thought this was just a joke, but I later realized that it may have been more insightful than I initially thought. Before I…
The Clichés That Are Killing Your Ad
This is the blog I swore I would never write. I think I was hoping the problem would resolve itself before I would have the opportunity to address it. Unfortunately it’s a problem that continues to persist, so here we go. I’ll try my best to keep this positive and not too ranty. Does your…