I’ve touched on this subject before, but I think it’s worth exploring in its own dedicated blog. When COVID-19 first hit North America in early 2020, most professionals were scrambling to adapt to a changed world. Being in the audio branding industry, it was very interesting to see these changes from a multi-sensory branding perspective….
You may have seen the new commercial for Extra gum that’s making the rounds. It’s a little preview of what I’ve been dreading for the last fourteen months: the inevitable onslaught of post-COVID-19 commercials. Don’t get me wrong, it’s a great piece, but as more and more of us get vaccinated, and business slowly returns…
What I have to say will not apply to everyone. We all have different aptitudes, we all respond to a crisis differently (more on that in a moment), and we’re all in different stages of business. Some of us are sole proprietors, and some are responsible for many. But I’m confident that this will be…
Lots of folks are turning to podcasting these days, and when I say ‘these days’ I’m referring to quarantine. Some are doing it because they’ve wanted to for a while and didn’t have the time until now. Others because they have nothing else to do. Whether you’re the latter or the former, go for it….