Tag: covid

The Lesson of COVID: Crisis-Proof Your Brand

I’ve touched on this subject before, but I think it’s worth exploring in its own dedicated blog. When COVID-19 first hit North America in early 2020, most professionals were scrambling to adapt to a changed world. Being in the audio branding industry, it was very interesting to see these changes from a multi-sensory branding perspective….


Post-COVID Ads: Let’s Get it Right this Time

You may have seen the new commercial for Extra gum that’s making the rounds. It’s a little preview of what I’ve been dreading for the last fourteen months: the inevitable onslaught of post-COVID-19 commercials. Don’t get me wrong, it’s a great piece, but as more and more of us get vaccinated, and business slowly returns…