A few blogs ago we talked about the full-sing jingle and its recent resurgence. I was suggesting that the format was more relevant now that commercials are often (for better or worse) shorter than thirty seconds. Music and singing are simply a faster means of setting an emotional tone and creating something more memorable than…
The Full-Sing Jingle: Is it Coming Back?
From roughly the seventies to the nineties, it felt like nearly every commercial was a full-sing jingle. And when I say full-sing, I’m referring to a commercial that is entirely sung, as opposed to just singing the brand name and maybe a slogan. Those never really went away, especially in certain industries like insurance. But…
Sing or No Sing: Audio Brand Power Moves
There are exceptions to every rule. I’ve always felt very strongly about having a brand’s name as part of its audio mnemonic. This often takes the form of a jingle, but not always. Sometimes the spoken name worked into a strong melody can be just as effective. It’s often a better fit as well depending…