Tag: media

Why So Many Radio Ads Fail – Part 1

I started my career in radio, and something that continues to frustrate me is how so many writers and producers of radio content will write and produce with this idea that the audience is hanging on their every word. The hard truth is they’re not, and they haven’t been for well over fifty years. Remember…


Pardon Me? – Esoteric Language in Business

esoteric [es-uh-ter-ik]adjective1 understood by or meant for only the select few who have special knowledge or interest2 belonging to the select few3 private; secret; confidential Funny thing about the word ‘esoteric’ is that a lot of people don’t seem to know it, which gives it a certain amount of irony. But now that the definition…


Tip for Entrepreneurs – Get the Gear

A while back I wrote a blog directed to new entrepreneurs where I shared some of my experiences and advice. Here’s a tip I didn’t cover: Get the Gear. But before you get the gear, there are a couple of things you should keep in mind. Don’t Break the Bank I don’t want to be…


Ontario Election – What We Can Learn from the US

Here’s a situation I’m sure we’ve all encountered. A friend of mine was infuriated by some comments he saw online and felt a need to share them with me. I knew where this was going and since this wasn’t going to affect either of our lives in any positive way, I tried to put a…


Tips for Entrepreneurs

A friend/colleague of mine recently wrote a blog where she gave advice to fellow entrepreneurs. This inspired me to share some of my own tips and experiences. You may disagree, and that’s OK. This is what has worked for me, and I hope that there is something here you can take away and apply to…