Tag: radio


‘I Saw it on the Radio’: The Power of Audio Imagery

Sound is incredibly visual. Back in college, one of my profs, the legendary Steve Bolton, had this poster in his office that said “I saw it on the radio”. For years I thought this was just a joke, but I later realized that it may have been more insightful than I initially thought. Before I…


The Clichés That Are Killing Your Ad

This is the blog I swore I would never write. I think I was hoping the problem would resolve itself before I would have the opportunity to address it. Unfortunately it’s a problem that continues to persist, so here we go. I’ll try my best to keep this positive and not too ranty. Does your…


Assessing Your Brand’s Sonic Footprint (yes, you have one)

I’ve talked about this subject before, but I thought it was worth expanding on a bit. One of the first steps in audio branding is asking the following questions about your brand media and overall experience. ►How much sound and sound space do you actually have?►How much of it was designed?►How much of it can…


Talk to One Person: Creating Podcast Intimacy

I’ve touched on this in previous blogs, but intimacy is crucial to presenting a good podcast, and it deserves a more expansive discussion. During podcast production, you should have two goals in mind.-You want the guest to forget you’re recording.-You want the listener to forget they’re not part of the discussion. The SpaceSome technical concerns…


Why So Many Radio Ads Fail – Part 2

Last time we highlighted some of the differences between active and passive media consumption. Another distinction that needs to be made for audio-only advertising is emotional versus logical persuasion. There’s certainly a lot of value to persuading with facts, figures, and data, but numbers don’t always convey well in audio ads. To a passive listener,…


Why So Many Radio Ads Fail – Part 1

I started my career in radio, and something that continues to frustrate me is how so many writers and producers of radio content will write and produce with this idea that the audience is hanging on their every word. The hard truth is they’re not, and they haven’t been for well over fifty years. Remember…